![]() ![]() It’s really setting up a pipeline and allowing the PS users to watch content through something they already use, as a gamer. With PlayStation Vue, PlayStations are in ⅓ of households in America, so we want to give them the access to content through that device. Crackle has a well-established presence on all the devices that matter like Amazon Fire, AppleTV, Roku, gaming consoles and more. With Sony Crackle, it’s licensed content & curated content (not aggregated like other services) and we’re dedicated to keeping it free for users.Īs eyeballs shift and time spent to watching TV on SVOD, marketers have to find ways to reach those viewers that matter - you can’t ignore them. Since we have the content, we want to play in with the strategy of stream video on demand (SVOD). our bet is that a light subscription customer will sign up for 2-3 of them, but then they will look for free options to consume additional content, like Sony Crackle / PS Vue and offerings alike. A rise in paid subscription services continues to grow with Netflix, Hulu, DisneyPlus, etc. We looked at the marketplace as a company and have seen that there is a major growth opportunity for ad-supported OTT. Why should an advertiser buy Sony Crackle / PS Vue today? How does it compare to TV other streaming platforms? Tatari sat down with Darren Olive, VP of Video Ad Sales at Sony Crackle / PlayStation Vue to discuss their OTT and connected TV inventory as well as where things are headed next. ![]()
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